Understanding Retail Media

Retail media is booming fast, with a huge jump to nearly £78 billion globally by 2025. This growth is faster than any other ad type, with a 22% increase expected for 2024. In the US, spending on retail media ads is set to hit £83 billion by 2027.



This change is reshaping how marketers advertise. Specifically, retail media includes on-site, off-site, and in-store ads. It has now become a key element in advertising plans everywhere.



Retail advertising and analytics are vital in this shift, a