Omnichannel vs Multichannel Strategies

Understanding omnichannel and multichannel strategies is key in today’s business world. Multichannel strategies reach out to customers on various platforms, like websites and stores. Omnichannel strategies, however, link these platforms together for a smooth customer journey. This approach aims for a unified brand experience, which is great for improving customer experience across all channels.



A study by Arlington Research found that 49% of businesses using omnichannel strategies outsourced