Omnichannel, Generative AI, and Analytics: How GenAI is Transforming Omnichannel Strategies, CRO, and KPIs

In the digital era, businesses are constantly evolving to meet the growing expectations of customers who demand seamless and personalized experiences across multiple channels. The concept of omnichannel has become a cornerstone of modern business strategies, integrating various touchpoints—such as physical stores, online platforms, social media, and mobile apps—into a cohesive customer experience. However, the advent of Generative AI (GenAI) is taking omnichannel strategies to the next level, si