Digital Marketing, Multichannel and Omnichannel
Marketing Ethics
Bee
5/13/2024
In today’s market, marketing ethics is key. It’s about the moral rules that guide marketers, focusing on being truthful, fair, and respectful. Companies that prioritize marketing ethics can build strong relationships with customers and gain trust, ensuring their practices align with the values and expectations of their audience.
Take Tylenol’s response to the 1982 tampering incident. They lost $100 million but bounced back quickly. On the other hand, Volkswagen’s diesel emissions scandal show