Marketing Consent and GDPR Law

In today’s digital world, following GDPR law is crucial for trust and avoiding big fines. This law and the Privacy and Electronic Communications Regulations (PECR) set rules for using personal data for marketing. Direct marketing, like emails, calls, and mail, needs specific consent under GDPR. It’s vital for companies to know and use consent management well1. The ‘soft opt-in’ rule lets businesses market similar products to customers, with an easy way to opt-out1. Understanding these rules is k