Digital Marketing, Multichannel and Omnichannel
Key Legal Considerations in Marketing
Bee
5/10/2024
In our deep dive into legal considerations in marketing, it’s vital to understand the strict advertising regulations in the UK. Emma Carter, a top commercial lawyer, highlights the Advertising Standards Agency (ASA). The ASA keeps UK advertising standards in check through the CAP and BCAP Codes. These rules make sure all ads are legal, decent, honest, and truthful. There are specific codes for different areas, like the Green Claims Code for environmental claims1.
Marketers need to grasp