Digital Marketing, Multichannel and Omnichannel
Importance of Target Audience Segmentation
Bee
5/29/2024
The importance of target audience segmentation is key for businesses to make their marketing hit the mark. Seth Godin, a top marketing guru, warns against generic marketing that tries to reach everyone but doesn’t connect with anyone. By understanding the importance of target audience segmentation, companies can avoid being average. They make sure their messages are made just for the customer’s needs.
This makes marketing more relevant and effective. It helps businesses use their marketing bu