Importance of Marketing Research

Marketing research is a key tool for businesses. It gives deep insights into what customers like, what’s trending, and how companies compete. It helps guide companies through the complex world of what people want and need.



Knowing what drives customers is vital. Companies that focus on their customers are 60% more profitable1. This shows the value of planning and research in business. Also, 80% of customers might switch brands if they have a bad experience1. This highlights the need for ongoi