Digital Marketing, Multichannel and Omnichannel
Creating Personas and Customer Journeys
Bee
5/29/2024
Creating personas and customer journeys starts with understanding your target audience well. Personas are like fictional characters that show different parts of your potential customers. By using lots of data, you can make detailed profiles that show what customers need and want. It’s important to use both kinds of data in making these profiles1.
This approach helps you feel more connected to your customers. It also makes your business focus more on what customers like. Experts in this area w