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Data and Analytics

Calculating ROI in Digital Marketing

Bee
4/11/2024

Knowing how well your marketing campaigns perform is key to their success and future planning. When it comes to Calculating ROI in Digital Marketing, use the formula (net profit/total digital marketing costs) x 100. This calculation reveals the profit you gain from your marketing efforts compared to what it costs, providing a clear measure of your campaign’s effectiveness.



Looking at ROI helps businesses make better decisions and possibly earn more. A good ROI is about 5:1, meaning your campa

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