Data and Analytics
Calculating ROI in Digital Marketing
Bee
4/11/2024
Knowing how well your marketing campaigns perform is key to their success and future planning. When it comes to Calculating ROI in Digital Marketing, use the formula (net profit/total digital marketing costs) x 100. This calculation reveals the profit you gain from your marketing efforts compared to what it costs, providing a clear measure of your campaign’s effectiveness.
Looking at ROI helps businesses make better decisions and possibly earn more. A good ROI is about 5:1, meaning your campa
