Best CRM Systems: Salesforce, HubSpot

CRM Systems Finding the right is key for both new and big businesses. With so many options out there, picking the right one is crucial. Salesforce and HubSpot are top choices for their wide range of features and ability to grow with your business.

They help sales, marketing, and customer service teams work together smoothly. This ensures customers have a great experience.

HubSpot is known for its easy-to-use interface and focus on the customer. It’s great for small businesses. Salesforce, especially its Sales Cloud, is a leader with its customisation and deep analytics. It has a 23% market share¹.

Both offer different pricing plans, including free ones, so all businesses can find something that fits their budget. HubSpot’s free plan is especially good for small teams².

Key Takeaways

Salesforce and HubSpot are top CRM systems known for their wide range of features and customisation options.
Salesforce Sales Cloud holds a significant share of the CRM market, at 23%¹.
Both platforms offer free versions, with HubSpot’s free plan being especially feature-rich².
HubSpot is noted for its ease of use and customer-centric design, ideal for small businesses.
Salesforce boasts robust analytics and customisation, suitable for more complex business needs.

Overview of Salesforce and HubSpot

When looking at CRM software reviews, Salesforce and HubSpot stand out. They offer different benefits for various business needs. Let’s look at what makes these CRM systems special.

Salesforce Features and Benefits

Salesforce is known for its wide range of CRM features. It helps improve sales management. Key features include lead assignment, lead scoring, collaborative forecasting, and workflow automation³. These tools help sales teams work better and more efficiently.

One great thing about Salesforce is how it can be customised to fit your business needs. It also works with over 1,000 other business tools³. Even though it can be a bit tricky to learn, its detailed reports and many features make it a top choice for big companies³.

Salesforce offers a 30-day free trial so businesses can try it out first⁴. Prices start at $25 per user per month for basic features, with more advanced options available³. This means businesses of all sizes can find a plan that fits their budget.

HubSpot Features and Benefits

HubSpot is easy to use and offers everything you need in one place. It has key CRM features like contact management, email scheduling, deal pipeline, and meeting scheduling³. A big plus is its free version, perfect for small and medium businesses that want a CRM without spending money⁴.

HubSpot’s free trial lasts 14 days for its paid plans, and the free plan is always an option³. It’s great for inbound marketing and easy to use, which is why it’s often praised in reviews⁴. Plus, it offers free training through HubSpot Academy to help users get the most out of their CRM³.

Even though it doesn’t have as many integrations as Salesforce, HubSpot still works with over 500 other tools³. Prices start at $15 per user per month, with more detailed packages available³. This makes HubSpot a great choice for businesses wanting a good balance of cost and functionality.

Comparing CRM Software Features

We’re going to look at how different CRM software compare in sales and marketing tools, customisation, and AI and automation. This will help businesses make better choices.

Sales and Marketing Tools

Looking at sales and marketing tools from Salesforce and HubSpot shows they both have strong features but focus on different areas. Salesforce is great for detailed sales reports and predicting sales trends⁵. HubSpot focuses more on marketing, offering tools for PPC ads, SEO, and social media management⁵.

Also, Salesforce is rated highly for sales automation at 4.5/5⁵. HubSpot CRM is known for its custom sales pipelines and workflow automation, fitting various business needs⁵.

Customisation and Integration

Both Salesforce and HubSpot let businesses tailor workflows to their needs. Salesforce is great for mid-sized and large companies because it can be customised more through coding⁵. Pipedrive CRM is highly rated by users for its custom features⁶. Zoho CRM also scored well for customisation and flexibility, making it a good choice for businesses needing deep integration⁵.

CRM	Customisation Rating	Integration Features
Salesforce	4.5/5	Advanced coding options
HubSpot	4/5	Integrated marketing tools
Zoho CRM	4.5/5	Highly scalable
Pipedrive	4.5/5	Highly customisable

AI and Automation Capabilities

In Artificial Intelligence in CRM, Salesforce and HubSpot both have advanced tools to boost productivity. HubSpot’s AI is available even in its free version, helping businesses of all sizes. Salesforce’s AI, Einstein, offers predictive analytics and workflow automation but requires more setup. Each CRM’s AI and automation has unique benefits for different business needs⁵.

When looking for the best CRM systems, it’s key to look at pricing and how easy they are to use. Each system has its own strengths that fit different business needs.

Pricing Models

Salesforce offers different pricing plans, starting with the Essentials plan and going up to more advanced options⁷. Prices range from £20/month per user to £240/month per user, depending on the features and customization you need⁸. HubSpot, on the other hand, has a free plan that’s quite useful right from the start. Its paid plans, like HubSpot Sales Hub Professional, can cost up to £410/month for 5 users⁸. This makes HubSpot a good choice for small to medium-sized businesses⁸.

CRM System	Free Plan	Paid Plans	Customization
Salesforce	No	From £20/month per user to £240/month per user	High
HubSpot	Yes	Starting at £410/month with 5 users for Sales Hub Professional	Moderate

User Experience and Interface

HubSpot is known for its easy-to-use interface, scoring 4.4/5 from 2,521 users on Capterra⁸. It’s easy to get around and has a good onboarding process, even for new users. Salesforce is also powerful but has a 3.9/5 rating from 14,230 users on Capterra⁸. It’s a bit harder to learn but offers lots of customization and features for complex business needs⁷.

HubSpot and Salesforce are top choices in the CRM market for different reasons. HubSpot is great for smaller businesses because it’s easy to use. Salesforce is better for complex businesses because it offers lots of customization and features⁸.

Conclusion

At the end, Salesforce and HubSpot are top CRM systems, each with unique strengths for different business needs. Salesforce is great for complex sales processes with lots of custom options. It offers a 30-day free trial and prices start at £25 per user a month⁹. Plus, 98% of Salesforce users say they’ve met or beaten their ROI goals⁹, showing it’s a solid investment.

HubSpot is known for being easy to use and affordable. It has a free CRM plan, making it a great choice for small businesses or those new to CRM. Even on the free plan, it can track up to 1 million prospects, helping manage customer relationships well⁹. Choosing between Salesforce and HubSpot depends on your business size and needs, balancing features with cost.

Both Salesforce and HubSpot have strong tools to help grow your business. Salesforce is best for big companies needing lots of features. HubSpot is great for small businesses with its easy interface and all-in-one approach. Our review shows that picking the right CRM means looking at customisation, ease, and budget. Whether you choose Salesforce or HubSpot, both can help manage customer relationships and support your business growth.