Benefits of Smart Websites

Introduction to Smart Websites



Smart websites, also known as dynamic or adaptive sites, offer numerous advantages. They adapt content to match users based on who they are and how they behave. By using data from CRM platforms, cookies, and software, these sites provide a personal touch, leading to impressive results. In fact, 89% of marketers report a positive return on investment from personalization.



How Smart Websites Work



Smart websites utilize data such as location, device type, ref