AI Personalization and the Power of Persuasion: Opportunities, Risks, and Ethical Boundaries

Introduction



Artificial Intelligence (AI) has moved beyond mere automation to become a sophisticated tool capable of understanding, predicting, and influencing human behavior. One of the most impactful areas of this evolution is AI-driven personalization—the ability of systems to tailor content, experiences, and interactions to individuals based on their preferences, behaviors, and psychological traits.



While this has brought significant advancements in user engagement, marketing e