AI-Driven Personalization: The Future of User Experience on the Web

Introduction



In the digital era, personalization has become a crucial factor for improving user engagement and customer loyalty. Websites that can offer tailored experiences not only improve their users’ satisfaction but also increase conversions. AI, specifically machine learning and GenAI, is now at the forefront of delivering hyper-personalized web experiences by analyzing user behavior and dynamically adjusting content, design, and interactions to fit individual preferences.



How AI Per