Adobe Analytics vs Google Analytics

Choosing between Adobe Analytics and Google Analytics is a big decision for businesses. Both tools are great at giving insights into customer behaviour and digital marketing. But, they are not the same. This article will show you how they differ and which one might be right for your business.



Google Analytics is easy to use and works well with Google Ads and Search Console1. It’s perfect for beginners. Adobe Analytics, however, is geared towards big companies. It has advanced features that go